CASE STUDY
Hasbro - Long-Term Talent Partner to Build & Sustain High-Performing Teams
Hasbro is one of the world’s most iconic toy and entertainment companies, delivering market-leading brands such as Nerf, Monopoly, Play-Doh, and Transformers. With a strong global footprint and an innovation-led approach, Hasbro’s UK and EMEA operations play a critical role in driving international growth and cultural relevance.
Challenge: Curating High-Performing Teams with Long-Term Cultural Fit
Over the past eight years, we have partnered with Hasbro’s International Senior Leadership Team to build and evolve their UK and European commercial teams. In a fast-changing consumer products landscape, the emphasis has consistently been on securing high-performing individuals who align not just with the business goals—but also with Hasbro’s values, ways of working, and collaborative culture.
Culture fit has remained a non-negotiable, with long-term retention, cross-functional agility, and leadership potential central to every brief.
Key Partnership Insights
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8+ year talent partnership across UK and international teams
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Close collaboration with SLT across Sales, Marketing, and EMEA functions
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Exceptional tenure achieved: UK team averages 6.3 years – one of the highest in the UK CPG sector
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Key hires include:
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International Shopper Marketing Director
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National Account Controllers (UK Retail)
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Business Account Managers
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European Fan Channel Lead
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Amazon Specialists
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Embedded understanding of Hasbro’s organisational culture, EVP, and evolving needs
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Focus areas:
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Leadership capability
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Digital and eCommerce growth
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Future-fit talent to drive category innovation and commercial excellence
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Result
This long-standing partnership has helped Hasbro build a stable, high-performance commercial function known for both business results and internal progression. The emphasis on cultural alignment has paid dividends, creating a cohesive team with market-leading tenure and cross-regional impact.
As Hasbro continues to evolve in a dynamic CPG and entertainment environment, this partnership ensures that their talent strategy remains both future-facing and deeply embedded in their core values.