Chevin Fleet - US Market Expansion through Strategic CRO Hire

Chevin Fleet is a global provider of fleet management software, supporting some of the world’s most complex fleets. Headquartered in the UK, Chevin works with government bodies, utilities, and blue-chip companies to deliver efficient and scalable fleet solutions. With a growing international presence, the business was ready to expand its leadership footprint beyond the UK.

Challenge: Appointing a US-Based CRO to Drive Market Growth

While Chevin’s leadership and operations were primarily UK-based, the company identified a significant growth opportunity in the US market. To capitalise on this, they needed to appoint a Chief Revenue Officer (CRO) based in the US, someone who could lead revenue strategy and execution on the ground. This would be the first board-level appointment outside the UK, requiring a candidate capable of bridging cultures, aligning global teams, and spearheading localised growth. The right person would not only lead US sales but also build the structure to support scale.

Key Search Data & Process Insights

• ​Sole revenue leader focused on both the UK & US markets

• 22 days from first interview to offer acceptance

• 3-stage interview process:

  • Stage 1: MS Teams with CEO

  • Stage 2: MS Teams with the UK Board

  • Final stage: In-person dinner with UK leadership (candidate flew in from the US)

• Role scope included building a new sales team focused on top-tier US fleet operators

• Board-level position with strategic input on global GTM direction

• Highly collaborative process between UK and US stakeholders

Result

Two years on, the appointed CRO remains a high-impact leader within the business. He has successfully rebuilt the Sales, Customer Success, and RevOps functions, delivering record-breaking performance. Under his leadership, Chevin has executed a full go-to-market overhaul, integrating Sales, Product, and Marketing, to unlock millions in new revenue. The US has since become one of the company’s most dynamic and high-performing regions.